The backwards web business model
How many times have we seen this? Something is free on the web - to build audiences and traffic and interest - and then when executives build it up they expect that they'll just start charging for it when it gains attention.
Problem is, it's kind of like going backwards. Consumers view it as an issue - they rebel - and nobody wins.
Read this article below this morning on potentially paying for Online TV. How so? How could this work - given people continually watch their favorite shows online already for absolutely nothing.
It comes down to value. There needs to be additional or added value added to online tv to make folks pay for it - otherwise this will be another pie in the face of the folks who decide to suddenly charge for it.
Is it possible - yes. But what else will they give consumers that'll make it worth their while?
Get ready to pay for online TV
http://money.cnn.com/2010/02/24/technology/future_tv/
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Problem is, it's kind of like going backwards. Consumers view it as an issue - they rebel - and nobody wins.
Read this article below this morning on potentially paying for Online TV. How so? How could this work - given people continually watch their favorite shows online already for absolutely nothing.
It comes down to value. There needs to be additional or added value added to online tv to make folks pay for it - otherwise this will be another pie in the face of the folks who decide to suddenly charge for it.
Is it possible - yes. But what else will they give consumers that'll make it worth their while?
Get ready to pay for online TV
http://money.cnn.com/2010/02/24/technology/future_tv/
Back