Hey...that's private!
Welcome to the world of super-sensitivity.
The recent fears of online behavioral targeting have resulted in a little "i" icon as mandatory for sites that measure behavioral response.
Ultimately, we direct marketers know we've been tracking offline behavior for years. Catalogers, mailers, telemarketers - all do it. You react, respond, buy, etc. - we track it.
Not sure what the big deal is now, but those who are sensitive to the OBVIOUS tracking of their every online movement can rest-assured that now you'll know exactly who's tracking you and who's not by the little "i" icon on-screen.
Now I'm curious to track whether the "i" will sway anyone's behavior...
A Little ‘i’ to Teach About Online Privacy
http://www.nytimes.com/2010/01/27/business/media/27adco.html
Back
The recent fears of online behavioral targeting have resulted in a little "i" icon as mandatory for sites that measure behavioral response.
Ultimately, we direct marketers know we've been tracking offline behavior for years. Catalogers, mailers, telemarketers - all do it. You react, respond, buy, etc. - we track it.
Not sure what the big deal is now, but those who are sensitive to the OBVIOUS tracking of their every online movement can rest-assured that now you'll know exactly who's tracking you and who's not by the little "i" icon on-screen.
Now I'm curious to track whether the "i" will sway anyone's behavior...
A Little ‘i’ to Teach About Online Privacy
http://www.nytimes.com/2010/01/27/business/media/27adco.html
Back