Super Bowl Social
I'll take it as a sign that the economy is continuing to improve as companies take the plunge into $3 million dollar 30 second commercial spots for the Super Bowl.
In terms of ad budget - $3 million gets you a lot - especially in times like this when everything appears to be on sale. And while exposure to that many millions of consumers at one time - like you get in the Super Bowl - is rare...it's still a big check.
To see companies stretching the budget by using social media to engage and keep the consumer interacting longer will undoubtedly help soften the blow. The goal for most companies is building on long-term value with the consumer. So bringing them into the fold with a more desirable, more integrated approach using social networking makes this Super Bowl one to study for future years.
Social Media Gains Yardage In Bowl XLIV Marketing
http://www.brandweek.com/bw/content_display/news-and-features/direct/e3ieea0d35bc59ea6b98034e62dbff3bdb2
Back
In terms of ad budget - $3 million gets you a lot - especially in times like this when everything appears to be on sale. And while exposure to that many millions of consumers at one time - like you get in the Super Bowl - is rare...it's still a big check.
To see companies stretching the budget by using social media to engage and keep the consumer interacting longer will undoubtedly help soften the blow. The goal for most companies is building on long-term value with the consumer. So bringing them into the fold with a more desirable, more integrated approach using social networking makes this Super Bowl one to study for future years.
Social Media Gains Yardage In Bowl XLIV Marketing
http://www.brandweek.com/bw/content_display/news-and-features/direct/e3ieea0d35bc59ea6b98034e62dbff3bdb2
Back