Go mobile with your site?
It's hard to deny mobile represents a large part of the Internet future. PDA's are getting smaller and smaller - and into the hands of more and more people. Folks are browing the web on these mobile devices and relying on them more and relying less on their laptops and other home computers.
As a business owner, you may be wondering if it's time to make your website mobile-optimized. Not a bad idea - and a small and somewhat inexpensive step in jumping onto the mobile bandwagon.
Getting a developer to optimize your site for mobile may cost you just a few hundred to a few thousand dollars depending on the depth and complexity of your site. However, like all expenses, it can be justified by measuring the additional business (or traffic) you might receive by having a mobile-optimized site in the first place.
If you're missing out on opportunities, it's a no-brainer. If your target market is a consumer-oriented, younger-demographic, it's also a no-brainer because they are on their mobile-devices much more than their home computers in general. The case for having a mobile-optimized site gets greater as you crunch the numbers.
Eventually, you'll want to start thinking of having an app (or more) on your site to further engage your target audience. Right now, however, the app pool is becoming crowded and many sites are developing apps just for the sake of doing it. Kind of like what folks did with Blogs a couple years back. But if you can cost-effectively develop an app that can live on your site that adds value to your visitors then you have another expense that can be easily justified.
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As a business owner, you may be wondering if it's time to make your website mobile-optimized. Not a bad idea - and a small and somewhat inexpensive step in jumping onto the mobile bandwagon.
Getting a developer to optimize your site for mobile may cost you just a few hundred to a few thousand dollars depending on the depth and complexity of your site. However, like all expenses, it can be justified by measuring the additional business (or traffic) you might receive by having a mobile-optimized site in the first place.
If you're missing out on opportunities, it's a no-brainer. If your target market is a consumer-oriented, younger-demographic, it's also a no-brainer because they are on their mobile-devices much more than their home computers in general. The case for having a mobile-optimized site gets greater as you crunch the numbers.
Eventually, you'll want to start thinking of having an app (or more) on your site to further engage your target audience. Right now, however, the app pool is becoming crowded and many sites are developing apps just for the sake of doing it. Kind of like what folks did with Blogs a couple years back. But if you can cost-effectively develop an app that can live on your site that adds value to your visitors then you have another expense that can be easily justified.
Back