Google threatens travel sites
Google's recent acquisition of ITA technology will threated travel sites such as Expedia head-on. They are planning to expand into Britain's travel market and this move can be fatal to travel websites that service that area.
The technology Google acquired allows them to immediately point customers to the cheapest fares and has minute-by-minute flight information and times.
People are already going to Google for everything. Travel is just going to be another stop. But sites like Expedia need to meet the danger head on and come up with something unique or expand their marketing. If they do nothing, they might find themselves out of business.
Google Poses Online Marketing Threat to Travel Sites
http://blog.onlinemediadirect.co.uk/google-poses-online-marketing-threat-to-travel-sites/405/
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The technology Google acquired allows them to immediately point customers to the cheapest fares and has minute-by-minute flight information and times.
People are already going to Google for everything. Travel is just going to be another stop. But sites like Expedia need to meet the danger head on and come up with something unique or expand their marketing. If they do nothing, they might find themselves out of business.
Google Poses Online Marketing Threat to Travel Sites
http://blog.onlinemediadirect.co.uk/google-poses-online-marketing-threat-to-travel-sites/405/
Back