Apple Changes the Face Online Advertising
The lucrative advertising market of Apple device users looks like it is going to be heavily restricted by the company itself.
In the article below, you see that Apple is devising a plan so they can essentially control the advertising on their devices - iPhone, iPad, etc. They already have patents in place and tools that strip pages of ad content should the user want to read a page of only text.
A whopping 60% of all mobile browsing occurs on an Apple product. In addition, many Apple users do not even use a browser to surf the net - they use "apps" which Apple also controls.
Advertisers seek to use this very lucrative market of "i-users." And with Apple's ability to essentially CONTROL all of the ad messages, this shuts down the road for marketers. Let's see how it unfolds.
Watch Out: Apple May Aim To Reshape Online Advertising
http://www.forbes.com/2010/06/23/apple-aim-reshape-web-ad-cmo-network-steve-
rubel.html?boxes=Homepagecmonetwork
Back
In the article below, you see that Apple is devising a plan so they can essentially control the advertising on their devices - iPhone, iPad, etc. They already have patents in place and tools that strip pages of ad content should the user want to read a page of only text.
A whopping 60% of all mobile browsing occurs on an Apple product. In addition, many Apple users do not even use a browser to surf the net - they use "apps" which Apple also controls.
Advertisers seek to use this very lucrative market of "i-users." And with Apple's ability to essentially CONTROL all of the ad messages, this shuts down the road for marketers. Let's see how it unfolds.
Watch Out: Apple May Aim To Reshape Online Advertising
http://www.forbes.com/2010/06/23/apple-aim-reshape-web-ad-cmo-network-steve-
rubel.html?boxes=Homepagecmonetwork
Back