Dukky, a new software that is enabling offline companies to do marketing online, is a new great tool that I am confident will have success because it is so valuable to marketers.

The software makes opportunity of what internet users see as "junk mail." Basically a "souped up lead generation device," it allows offline campaigns (like print) to be trackable and conmpanies can watch their marketing efforts as they unfold. They incorporate social media as well, possibly allowing for more exposure than they pay for when a customer shares the offer. A personalized URL is used on print mail and other marketing efforts, forcing the customer to go online to redeem their coupon and share some information about themselves - building a database along the way.

This is a great tool to revamp the perceived "junk" that people receive in their inboxes. It brings various media together to create a valuable multi-faceted tracking system. No guesswork here. You know what works and you know what doesn't because you watch it unfold. Great tool.

The Future Has Been Delivered to Your Mailbox
http://www.entrepreneur.com/magazine/entrepreneur/2010/july/207184.html

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