BP Apology
So there's much to comment on regarding BP.
In my opinion, the biggest issue is not that the leak has happened. It's business - they've been in business a long-time with very little incident - and things happen when you're drilling miles down to the ocean floor.
The issue, that I see, is that they took so long to start addressing the public. This, in my opinion, is very much the same problem that plagued Toyota and tarnished their image.
It's human nature to want the problem to go away. Further, it's human nature to procrastinate - and even be optimistic that the issue will be fixed quickly. After all, in running a business, most issues are usually fizzled out within hours to a few days.
With BP, it's been 6 weeks since this catastrophe started and only recently is the company getting out there with advertising efforts to address public view. Ultimately, this is something that should have started in week 2.
It's hard to be a pessimist - it's hard to not procrastinate - but when you're talking about a multi-billion dollar company like BP or Toyota, there's very little forgiveness by the average American barely making it to even believe these companies are sorry in the first place. Then, add to this a multi-million dollar a year paycheck CEO - making the apology - and it does not resonate with the average person.
Truth is, the CEO should step up - but it has to be EARLY and not after the fact. Being ahead of the game - even if the early results are not conclusive - goes a long way in handling a disaster of this magnitude.
BP Rolling Out New Ads Aimed at Repairing Image
http://online.wsj.com/article/SB10001424052748704002104575290993225476092.html?mod=WSJ_hpp_MIDDLETopStories
Back
In my opinion, the biggest issue is not that the leak has happened. It's business - they've been in business a long-time with very little incident - and things happen when you're drilling miles down to the ocean floor.
The issue, that I see, is that they took so long to start addressing the public. This, in my opinion, is very much the same problem that plagued Toyota and tarnished their image.
It's human nature to want the problem to go away. Further, it's human nature to procrastinate - and even be optimistic that the issue will be fixed quickly. After all, in running a business, most issues are usually fizzled out within hours to a few days.
With BP, it's been 6 weeks since this catastrophe started and only recently is the company getting out there with advertising efforts to address public view. Ultimately, this is something that should have started in week 2.
It's hard to be a pessimist - it's hard to not procrastinate - but when you're talking about a multi-billion dollar company like BP or Toyota, there's very little forgiveness by the average American barely making it to even believe these companies are sorry in the first place. Then, add to this a multi-million dollar a year paycheck CEO - making the apology - and it does not resonate with the average person.
Truth is, the CEO should step up - but it has to be EARLY and not after the fact. Being ahead of the game - even if the early results are not conclusive - goes a long way in handling a disaster of this magnitude.
BP Rolling Out New Ads Aimed at Repairing Image
http://online.wsj.com/article/SB10001424052748704002104575290993225476092.html?mod=WSJ_hpp_MIDDLETopStories
Back